Magic in the Room #101: Being the Best in the World with Eric Ladd
May 17, 2022
What does it take to be the best in the world? Eric Ladd and his company Outlaw Partners founded Big Sky PBR, which has been voted the Professional Bull Riding Event of the Year eight years in a row, so he knows something about being the best. In this episode of Magic in the Room, Hannah and Luke sit down with Eric to talk about running a successful business with passion and a focus on community that also delivers world-class results.
Find out more about Eric, Outlaw Partners and PBR Big Sky:
- Outlaw Partners at outlaw.partners
- Outlaw Partners on LinkedIn
- Outlaw Partners on Facebook
- Big Sky PBR at www.bigskypbr.com/
- Big Sky PBR on Facebook
Listen now on your favorite platform!
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info@purposeandperformancegroup.com
Music by evangrimmusic.com
Recorded at storycatcher.studio
Support from techblogwriter.co.uk

In this episode of Magic in the Room, Chris Province, Hannah Bratterud, and Luke Freeman reflect on six years of conversations and explore a foundational leadership question: why leadership is ultimately an inside game. Drawing on personal growth, facilitation experiences, and organizational leadership lessons, they argue that effective leadership cannot be reduced to frameworks, checklists, or techniques alone, but instead depends on the ongoing work of self-awareness, discernment, courage, and wisdom. They explore the relationship between courage and conviction, the importance of responding rather than reacting, and the role of personal development in creating positive impact for teams, organizations, and communities. The episode presents leadership as a lifelong practice of leading oneself first, emphasizing that meaningful change begins not with external systems, but with the internal work of becoming more intentional, hopeful, and aligned with one’s values.

In this episode of Magic in the Room, Luke and Hannah explore the concept of polarities. Tensions like purpose and performance, stability and change, or accountability and grace that are often mistaken for problems to solve rather than dynamics to manage. Drawing on insights from Barry Johnson’s work, they explain how these opposing forces are interdependent and must be balanced over time to achieve sustained success. Through practical examples and personal reflections, they show how over-relying on one side of a polarity leads to predictable “shadow sides” such as stagnation, chaos, inefficiency, or burnout, while effective leadership requires recognizing where you are on the cycle and intentionally recalibrating. The episode emphasizes that many recurring organizational frustrations are not failures, but signals of imbalance, and offers a more nuanced approach to leadership. One that replaces rigid either/or thinking with flexible both/and awareness to improve decision-making, team dynamics, and long-term performance.
