Magic in the Room #54: Coaching to Strengths w/ Special Guest Sarah Elkins

May 5, 2021

Should we focus on our strengths or try to fix our weaknesses? In this episode of Magic in the Room, Luke, Hannah, and Sarah discuss the benefits of discovering your strengths and leveraging them for maximum effectiveness. When everyone on a team uses their complementary strengths, each member is more effective, and the team is successful.

 

 

More than 25 million have completed the CliftonStrengths assessment. The results help people maximize their potential at work and everywhere else. In simple terms, it’s a tool that consists of 34 themes that helps uncover the intuitive, natural ways that people solve problems and communicate, build relationships.

Gallup Certified StrengthsFinder coach Sarah Elkins helps the hosts find their strengths through their stories. She also shares how this method can help anyone clearly and actively demonstrate their character, values, and vision.

Sarah challenges the audience to think about how they discipline their children. Typically, they will all respond differently and will require different approaches. If we can’t have a one size fits all approach to discipline and growth in our homes with our kids, who might all come from the same DNA, raised in the same environment, what makes leaders think they can do it in the workplace?

Luke shares his concern about how treating people differently with personalized approaches in the workplace could be perceived by some as being unfair. The hosts discuss how to manage conflicting strengths best in the office and things to avoid. But it’s when we support each other from opposite strengths that things quickly get exciting.

In an organization, recognizing, understanding, appreciating, and respecting each other’s strengths can dramatically transform performance. From a team-building perspective, we can create well-roundedness by surrounding ourselves with people with strengths that are complementary to our own.

Sarah also warns that when we think we must be good at everything, we don’t get great at anything. It stops us from acknowledging the beauty, strength, and diversity of the people around us. But when we recognize that we’re not good at everything, we naturally create solid and beautiful relationships and allow each other’s strengths to be complimentary.

StrengthsFinder can help unlock an opportunity to be well-rounded in a team in ways we never have as an individual. Sarah also shares details about her new book  and  podcast

“Your Stories Don’t Define You, How You Tell Them Will.” Sarah explains how she leads with a combination of strengths coaching and storytelling because you don’t want to tell people you are a strategic activator.

What are your top 5 strengths? Are you a leader of an organization wanting to look at the uniqueness of your teams or want to explore how you can leverage your strengths to get to the next level of performance engagement? That’s what we do. We would love to talk to you about it. You can message Chris, Hannah, and Luke at info@purposeandperformancegroup.com.

By Sarah Whitfield March 3, 2026
In this episode of Magic in the Room, Luke, Hannah, and Chris explore how the concept of mattering transforms customer experience through their practical GUEST framework. Building on the idea that people thrive when they feel noticed, affirmed, and valued, they argue that exceptional service is not just about efficiency or technical competence, but about intentionally designing experiences where guests truly feel significant. They unpack the five elements of the GUEST model: Greet with empathy, Uncover needs, Express gratitude, Share names, and Teach benefits. They show how each step reinforces belonging and loyalty, whether in a 30-second interaction or a 30-year relationship. The conversation highlights the difference between service and hospitality, the power of recovery when mistakes occur, and the leadership responsibility to embed mattering into culture rather than leaving it to chance.
By Sarah Whitfield February 18, 2026
In this episode of Magic in the Room, Luke, Hannah, and Chris explore the lessons, transitions, and leadership insights they’re carrying forward into 2026, emphasizing the importance of narrowing focus, letting go of resistance, and aligning with natural rhythms to create meaningful momentum. They discuss how personal and professional growth often emerges through periods of chaos and transition, highlighting themes such as intentionality, subtraction as a multiplier, and the courage required to release control, certainty, and outdated habits. Drawing on their work with purpose-driven organizations, they explain how leadership transformation begins internally, noting that organizational change is inseparable from personal development and mindset shifts. They also explore how embracing disturbance, addressing root causes instead of symptoms, and cultivating hope rather than cynicism can unlock resilience, stronger culture, and long-term performance.
Show More