Magic in the Room #61: Strategic Frameworks - Purpose and Commitments
June 23, 2021
A strategic framework is a model that defines why we exist, what's unique about us, what business we are in, and what we do every day. In this framework, everyone in the organization must commit to behaviors that operationalize the purpose. A classic example is Mission, Vision, Values, and Strategy. In this episode of Magic in the Room, Chris, Hannah, and Luke discuss Purpose and Commitments as an alternative framework.
Luke shares how he is currently reading Thinking, Fast and Slow by Daniel Kahneman, and how the author discusses how we often unwittingly bring bias to our thinking. Together the hosts define what a strategic framework means to them. For many, it's when organizations start talking about their mission, vision, values, and strategy. When all that's packaged together, we label it a strategic framework, advises Luke.
Luke also discusses how awareness is key to behavior change. If we don't make people aware of how we behave and what we believe in, others won't choose if they're in or out. Organizational leaders have a responsibility to make it clear and help everyone know what they stand for and why they are here. Hannah expands on this by discussing how commitments are how we operationalize purpose, and how our commitments are our values in action.
Chris shares his clear boundaries. He values accountability, kindness, and generosity. He also values showing love having difficult conversations, exploration, and learning. Those are the things he values, and they help him connect with courageous leaders in a meaningful way. Only then can he help them advance their purpose, intention, and gratitude. Following these values also enables Chris to identify opportunities that might be uncomfortable or allow him to exhibit courage as a leader.
Ultimately, these clear priorities represent his framework. By contrast, a failure to align your behaviors will result in behaving in unintentional ways. Purpose and performance is simply the idea that once you're explicit about knowing where you're going and what you value, you can then make that commitment to alignment. Chris refers to this as the exercise of identifying a purpose and having the courage to say; I'm going to be that 1% that intentionally aligns my behaviors to that.
For Hannah, this has been an ongoing and evolving process. She has digested information from coaches, mentors, books, and people she has met. By pulling things from many different places and internalizing them, Hannah can make it real by putting everything she has learned into a framework that works for her. This process enables Hannah to be intentional and living her purpose and values each day.
The hosts share their interpersonal approach with teams and organizations. But also highlight why it's so important to level set frameworks within organizations and for yourself. Chris, Hannah, and Luke invite you to share your insights about building a strategic framework by emailing them at info@purposeandperformancegroup.com.
Remember, you can get a free Magic in the Room hat by simply going to www.magicintheroom.com. Listeners are also invited to join the conversation on the LinkedIn and Facebook community pages, where the hosts regularly engage with their audience.
In this episode of "Magic in the Room," Luke, Hannah, and Chris unpack the difference between being busy and being truly impactful, exploring why organizations often get stuck in high-activity, low-impact cycles. They identify five common contributors: compliance-heavy environments, resistance to change, disconnected decision-makers, fear-driven “CYA” cultures, and firefighting systems that reward heroics over long-term strategy. From there, they highlight what creates real impact: clarity of purpose, agency, curiosity, intentionality, and the discipline to question assumptions and align action with a meaningful “why.” The conversation encourages leaders to build awareness of their strengths, design systems that support healthy impact, maintain congruence between their public and private influence, and cultivate the kind of presence that can genuinely move a room.
In this episode of "Magic in the Room," Chris interviews board members from the National Native American Human Resources Association (NNAHRA) discussing the power of purpose-driven leadership within tribal organizations. Recorded at the NNAHRA annual conference, they explore themes like courage, vulnerability, accountability, community service, and fostering environments where all employees feel valued and able to contribute. They share how NNAHRA builds a supportive professional network for tribal HR leaders, encourages alignment between individual roles and tribal purpose, and creates space for courageous conversations across governance and enterprise structures. They also discuss future initiatives, including new certifications and the 2026 conference at the Hilton Village in Hawaii. The overarching message: lead with purpose, support one another, and build cultures rooted in respect, courage, and shared responsibility.