HOW IT WORKS
This live virtual coaching certification process includes bi-weekly 60-minute live training sessions on coaching skills that build on each other. You’ll join other leaders who are learning how to coach and develop their teams. Each week you’ll have a new coaching challenge.
- Sessions are recorded and stored in case you need to miss a session.
- The program culminates in a coaching practicum where each participant will coach a team member for 4 sessions in an effort to develop their potential.
- Included will be access to the Cloverleaf assessment tool which will provide each participant with a Meyers Briggs, DISC and Enneagram assessment. Each participant will receive digital coaching tips to help them perform and coach from increased awareness of self and others. (over $250 value per person)
- Each participant will receive a physical coaching workbook and journal to track all progress. They can use the physical or virtual version; however they learn best.
- Certificate of Program Completion
Build a Coaching Culture
Our Coaching Certification for leaders elevates and deepens the coaching skills of key people managers such that it provides an immediate contribution to team members in real time.

Overall Program Objectives
Participants will be able to:
- Deepen their understanding of coaching in the workplace.
- Master coaching skills like active listening, powerful questioning, goal setting, situational coaching, coaching for performance and coaching in conflict.
- Immediately apply coaching techniques to performance, leadership development, team development, difficult conversations and disciplinary challenges.
- Build trust with individuals and their team to create cohesion and improve performance and productivity.
- Leverage their personality and leadership assessments from Cloverleaf to shape their signature style of coaching.
- Contribute to the creation or strengthening of a coaching culture within their team and organization.
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Program Dates
The 2026 Public Cohort is currently in session through November with over 20 participants from across the country!
To be notified when the NEXT cohort opens up in 2027 and to be eligible for EARLY BIRD pricing, please join the waitlist.
*For private cohorts of 10 or more, schedule a 30-minute consultation with Stephanie Licata.
Cost
$1,295/per person
For additional payment methods or invoicing, email slicata@purposeandperformancegroup.com
Need help asking your boss or company to sponsor your leadership development?
We’ve got you covered.
Find the email template below that you can use to help your boss or manager make the decision to invest in your leadership development.
Option 1: Have a conversation
Be prepared to speak to your leader or manager or organization to invest in you becoming the best leader you can be.
Ask your manager: "What do you see single biggest thing I could do better at when it comes to leading others?"
If the answer indicates increased employee engagement, increased productivity, improved accountability, and/or developing the skills and talents of your team, then ask: "Are you willing to invest in my ability to lead and develop others?"
If the answer is positive, then present your solution: "I'd like to learn coaching skills which can help me elevate my communication with my team while focusing on drawing out their talent and helping us all work together better.”
Share the download on this page and any relevant information.
Option 2: Send an email
SUBJECT LINE: Leadership Development Opportunity
Hi
, I’m excited to share an opportunity I’d like to take for my professional development that will help impact my team and our effectiveness.
Effective leaders manage teams with significantly higher employee engagement, are more innovative, have less turnover, and better identify and develop emerging leaders. When leaders leverage coaching skills, they can start to elevate results in all of these areas.
I've found a highly effective coach skill training certification program offered by Purpose & Performance Group starting in June. I’ll be learning coaching skills and techniques that I can start to use right away with my team.
I believe that it will help me discover valuable new ways to communicate with our team as a better manager and understand how to bring out the best in each person we serve. Click here to learn more about what the program entails: https://www.purposeandperformancegroup.com/coaching-cohort
Thanks for considering my request.
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