Magic in the Room #105: Sustainable Marketing with Guest Katie Smith
June 7, 2022
For any business to truly fulfill its purpose, every aspect of the organization must be aligned, including marketing. In this episode of Magic in the Room, Hannah and Luke talk to guest Katie Smith about how to ensure your marketing approach contributes to your purpose in an honest, authentic, and sustainable way.
Find Katie on LinkedIn at www.linkedin.com/in/katiesmithwildpath
or her website at followthewildpath.com
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info@purposeandperformancegroup.com
Music by evangrimmusic.com
Recorded at storycatcher.studio
Support from techblogwriter.co.uk
In this episode of "Magic in the Room," Luke, Hannah, and Chris unpack the difference between being busy and being truly impactful, exploring why organizations often get stuck in high-activity, low-impact cycles. They identify five common contributors: compliance-heavy environments, resistance to change, disconnected decision-makers, fear-driven “CYA” cultures, and firefighting systems that reward heroics over long-term strategy. From there, they highlight what creates real impact: clarity of purpose, agency, curiosity, intentionality, and the discipline to question assumptions and align action with a meaningful “why.” The conversation encourages leaders to build awareness of their strengths, design systems that support healthy impact, maintain congruence between their public and private influence, and cultivate the kind of presence that can genuinely move a room.
In this episode of "Magic in the Room," Chris interviews board members from the National Native American Human Resources Association (NNAHRA) discussing the power of purpose-driven leadership within tribal organizations. Recorded at the NNAHRA annual conference, they explore themes like courage, vulnerability, accountability, community service, and fostering environments where all employees feel valued and able to contribute. They share how NNAHRA builds a supportive professional network for tribal HR leaders, encourages alignment between individual roles and tribal purpose, and creates space for courageous conversations across governance and enterprise structures. They also discuss future initiatives, including new certifications and the 2026 conference at the Hilton Village in Hawaii. The overarching message: lead with purpose, support one another, and build cultures rooted in respect, courage, and shared responsibility.