At Purpose & Performance Group, Emma helps organizations bring their ideas, brands, and goals to life through thoughtful strategy and creative execution.  She partners with clients to understand what they want to accomplish and identify the communications and marketing strategies that will help them get there. Her work spans brand development and rollout, email marketing, social media, websites, digital communications, print materials, newsletters, and integrated marketing campaigns. 

Emma is energized by helping clients turn ideas into action. Whether launching a new brand, strengthening an organization’s communications, building a digital presence, or finding a creative solution to a new challenge, she enjoys connecting the big-picture goal with the strategy and details needed to make it happen. 

She collaborates with a talented team of marketing and creative consultants to bring the right expertise to each project, helping clients move from strategy to execution with clarity, creativity, and consistency. 

A natural connector and creative problem-solver, Emma believes effective marketing and communications start with understanding people: who you’re trying to reach, what matters to them, and how your organization can communicate in a way that is clear, authentic, and meaningful. 

Beyond her work with Purpose & Performance Group, Emma is an ICF-certified coach who supports women as they navigate life transitions, reconnect with themselves, and explore what’s next. She also loves playing with personal style and often finds herself helping friends and peers use clothing as a way to express more of who they are. 

A believer in doing things simply because they bring joy, Emma can often be found working in the garden, crafting with her daughters, trying a new local restaurant, learning about astrology, or enjoying time outdoors. She lives in Nashville with her family.